21 04, 2014

What’s Your WHY?

By | 2017-09-15T12:58:27+00:00 April 21st, 2014|Others|12 Comments

In his TEDx talk Start with Why: How Great Leaders Inspire Action, Simon Sinek contends, “People don’t buy what you do; they buy WHY you do it.” Earlier this month I attended the Wealthy Visionary Conference in Los Angeles and had the amazing opportunity to learn from Ridgely Goldsborough, co-founder of the WHY Formula. He coaches professionals worldwide to attract ideal clients based on their WHY. He shared nine common WHY’s that drive people to do what they do. Ridgely’s formula is to start with your why – first tell people what you believe so you can connect with those [...]